Both
our classes’ assigned readings and discussions, in regard to Post-Internet, orbit
around a polemics of image-agency. One half of this polemics, posited in
Vierkant’s essay, “The Image Object Post-Internet”, is that the Post-Internet
epoch is one that offers a liberating, impersonal, democratic handling of
images and objects. He writes, “ For objects after the Internet there can be no
‘original copy.’ Even if an image or object is able to be traced back to a
source, the substance (substance in the sense of both its materiality and its
importance) of the source object can no longer be regarded as inherently
greater than any of its copies.” In his argument, the object without original
becomes the great equalizer. A traditional hierarchy of value fixed on originality
is broken down. Vierkant continues, “…Culture after the Internet offers a
radically different paradigm which our ‘They’ idiom does not allow for. This is
not to say that we have entered a fully utopian age of endless possibilities
but simply to claim that culture and language are fundamentally changed by the
ability for anyone to gain free access to the same image-creation tools used by
mass-media workers, utilize the same or better structures to disseminate those
images, and gain free access to the majority of canonical writings and concepts
offered by institutions of higher learning.”
However,
artist Hito Steyerl is less optimistic about the liberating potential of image
circulation within the Post-Internet epoch. Steyerl’s interview goes into great
depth explaining ways in which Internet technology manufacture images in ways
that only give impressions of agency, choice, taste, preference, etc. “…The
technology for the phone camera is quite different. As the lenses are tiny and
basically crap, about half of the data captured by the sensor are noise. The
trick is to create the algorithm to clean the picture from the noise, or rather
to define the picture from within noise. But how does the camera know this? Very
simple. It scans all other pictures stored on the phone or on your social media
networks and sifts through your contacts. It looks through the pictures you
already made, or those that are networked to you and tries to match faces and
shapes. In short: it creates the picture based on earlier pictures, on your/its
memory. It does not only know what you saw but also what you might like to see
based on your previous choices. In other words, it speculates on your
preferences and offers an interpretation of data based on affinities to other
data.” Steyerl offers a complex counterpoint to Vierkant. Vierkant’s more
populist understanding of Post-Internet becomes clouded, knowing that some of
the image creation technology being used has its own kind of agency over the
images its user makes. Stereyl continues, “The result might be a picture that
never existed in reality, but that the phone thinks you might like to see.” In
addition to her outlining of the workings of specific software, she describes
ways in which the State continues to maintain control over the use of Internet
technology, what she describes as, “the not-so-discreet consumer friendly
veneer of new and old oligarchies, and plutotechnocracies.”
No comments:
Post a Comment