It’s the economy stupid!
That famous behind the scenes campaign phrase coined by Presidential advisor
James Carville, and which fueled Bill Clinton’s road to the White House, should
be tacked on every artist’s wall or stuck to the fridge. As if artists needed a reminder of the odds
of making it big – might as well buy into the lotto – or even, sadly, making a
living.
W.A.G.E. (working artists and the greater economy) strives
to draw attention to economic inequalities that exist in the arts, and to
resolve them.
Based on the premise that artists provide a work force and
advocates for supporting institutions to pay for work costs associated with
preparation, installation, presentation, consultation, exhibition and
reproduction, they lobby against the exploitation of artists and demand
equality. They are working toward
developing a more inclusive environment of mutual respect between artists and
institutions.
Working within a system which encourages and promotes
exposure as currency, inherently devalues the very work it’s purporting to
champion, and is tantamount to holding up the trope of the starving artist –
the romantic and mysterious starving artist as a viable option for success –
that figurative and literal idea that we’re all willing to die for our art,
compensation be damned! Compensation –
what a base and common notion to be bothered with when creating brilliant art.
Collectively, artists are our own worst enemies, because,
truth be told, we are willing to work for free.
But this mold is set by academia.
As young artists struggle to get their art noticed, to get shown, each
next step that seems to move them up the ladder to more recognition, greater
gallery prestige, larger markets, they sacrifice fair payment, forego certain
associated costs, and tell themselves that one day – when they’re famous –
they’ll be compensated for their art. If
an artist can determine their priorities – where one comes from, what do you
really want – art and life, work and life.
These are things are connected if you consider it the art itself and set
it up to empower yourself.
The idea of the Fordist model – that the artist is producing
a thing – is counter to what Apple’s approach is.
There you have the freedom to work from home, to surf the web, to not
wear suits or heels, to access all the meaning in the world online – it’s the
freedom to work all the time. The idea that you're available to work all the time and should work all the time. The idea of constraint vs. freedom, awareness
vs. tools, labor vs. capital is inherent in the Apple model. You get trapped in the ‘work is a real
downer/don’t worry, be happy binary.
The question every artist should ask is: Why subjugate oneself to a system that is
based on devaluing the person and the work?
And then, what are you willing
to do about it?

